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3-2 in 2-4 pages double space and references topic is on the Detroit Lions (NFL team)
investigate its current merchandise licensing offering. You may find some of this information on their website or the website of the league or sport governing body.
Identify and suggest at least six to eight things you would recommend they do to improve their licensing program/offering based on what the sport organization has done. Also, comment on who might be ideal strategic alliance partners that they might approach/use to execute your recommendations.
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