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You recently started a new position as a data analyst for a large corporation. This past year, members of the organization’s leadership council have shared a new organization-wide strategic goal: Leverage data analytics and technology to become data-driven decision makers.
One way your organization is planning to become more data-driven is to adopt a new customer relationship management (CRM) system. This system would allow the organization to manage relationships with current customers, identify potential customers, increase profits, streamline processes, and facilitate business decisions. In addition, the CRM system will utilize data analysis, which is of high interest to your stakeholders.
A majority of the organization’s stakeholders are unfamiliar with your process for using data analysis to facilitate organizational decision making. The data analytics team has recently received several inquiries from a variety of stakeholders asking you how data analysis, and specifically the new CRM, can be used effectively to impact organizational decision making.
Quite often, professionals use elevator pitches to clearly and concisely convey important information to others. You will need to consider the interests of the organization’s stakeholders and determine what they need to know. To gain acceptance and “buy-in” from stakeholders, prepare an elevator pitch on how analysis using data from the CRM system can be instrumental in data-driven decision making.
First, select the industry you are most interested in:
Note: If you are interested in an industry that is not listed above, reach out to your instructor for approval prior to completing your project. You are not required to select the same industry that you explored in other projects in this course.
You conduct a quick search online to learn more about elevator pitches and find the Elevator Pitch Guide and an easy template to follow (see the What to Submit and Supporting Materials sections below). Create a clear and concise elevator pitch by first introducing yourself and then discussing the following:
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