Professional assignment #1 | Marketing homework help

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Your company provided you with data about sales, customers, and products. You review the data and find yourself concerned when you notice the high customer churn rates (loss of current customer-base). 

  • Discuss some methods or applications of data science that can help identify potential customer churn and how it can help prevent customers leaving (retention). 

Submit your PA 1 as a 2-3-page, APA-formatted Word document.

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