Part 3 | Operations Management homework help

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Excellent Consultancy Company

Part D: Target Market and Segmentation

Target Market and Features

The diverse group of companies from various industries who aim to maximize their operations and attain peak performance through lean management methods make up the target market for Excellent Consultancy Company. The company’s main area of focus is the local market, where it hopes to develop a good reputation and clientele. Excellent Consultancy Company intends to grow regionally and eventually globally as it develops and builds its reputation in order to meet the rising need for specialist lean management consulting services.

The unique feature of this market is the rise in business understanding of the advantages of lean management and process improvement. Companies are continuously looking for methods to improve their efficiency, cut expenses, and provide better customer experiences in the increasingly competitive business landscape of today (Venkat Jayanth et al., 2020). It is crucial for firms to adapt swiftly and continuously improve their operations in light of the expanding globalization and quickening pace of technological progress.

Market Psychograph and Demographics

The target market’s demographics are wide-ranging, including startups, established firms, and businesses of all sizes operating in a variety of industries. The services of Excellent Consultancy Company are applicable to a wide range of industries, including manufacturing, services, healthcare, technology, and many others, where process optimization is essential to success. Lean management consultants’ knowledge is in demand from both startups and established businesses in order to keep them agile and competitive in their specific marketplaces.

The target audience is characterized psychographically as forward-thinking and willing to change. They recognize the value of innovation and are willing to invest resources in fresh approaches to boost output and keep up with the competition. These companies place a high priority on sustainability and efficiency, and they’re dedicated to ongoing development to keep up with changing consumer demands.

Global Expansion

The business, which plans to become global, understands the importance of customizing its offerings to meet the unique requirements and preferences of each target nation. Japan offers an excellent chance for Excellent Consultancy Company to match its solutions with the regional corporate culture because of its strong culture of continuous improvement and adoption of lean manufacturing principles like Kaizen (Venkat Jayanth et al., 2020). In order to effectively support Japanese companies in their pursuit of operational excellence, the organization will include Japanese methodology and management philosophies in its consulting approach.

Another attractive market for Excellent Consultancy Company is Germany, which is renowned for its effective engineering and manufacturing methods. Here, the company will concentrate on adjusting its services to support German industries in implementing cost-saving measures and process optimization. In order to connect with the local market, the consulting strategy will combine German business practices and distinctive cultural characteristics.

The United States presents the company with great growth potential due to its broad economy and range of industries. Excellent Consultancy Company will need to provide adaptive solutions that address the particular requirements of American organizations across various sectors if it is to survive in this competitive industry (Venkat Jayanth et al., 2020). In order to tailor its services to the unique issues and pain points experienced by American firms, the company will conduct in-depth market research.

Part E: Value Proposition and Competitive Analyze

Value Proposition

Excellent Consultancy Company’s primary value proposition is its expertise in lean management, which provides highly effective solutions to increase operational effectiveness, cut costs, and improve customer satisfaction. The company will minimize resource usage for clients by streamlining operations and utilizing its expertise in lean project execution. Additionally, culture transformation will promote an environment in which creativity, collaboration, and continual improvement are valued within firms. Excellent Consultancy Company will assist customers in developing products and services that meet consumer needs by aligning with value-development strategies, which will increase client satisfaction and loyalty (Kusrini et al., 2019). The company will position itself as a dependable partner for businesses looking for long-term success in their competitive marketplaces by empowering enterprises to reach peak performance and sustained growth through these value-added services.

Competitive Edge

Excellent Consultancy Company will stand out in the highly competitive consulting sector because of a crucial competitive edge: its specific focus on lean management. While a few major international companies dominate the industry, many of them provide a wide variety of consulting services in a number of different fields. Excellent Consultancy Company, on the other hand, will be able to delve thoroughly into the tenets, procedures, and best practices of this extremely successful strategy because of its sole concentration on lean management.

This specialized knowledge will allow the business to properly comprehend the complexities of lean management and to customize its services to the unique requirements and difficulties experienced by each client (Jing et al., 2020). The business will provide focused and effective consulting services since it has a specialized team of consultants with experience in lean project execution, culture transformation, and value development solutions that resonate with the clients.

Competitive Landscape

Binfiglioli Consulting, Cordence Worldwide, KPMG, R/GA, and other well-known companies with a wide range of services are only a few examples of key competitors in the lean consulting industry. Strong brand awareness, ample resources, and a sizable customer base are examples of their strengths that provide them with a competitive edge. These companies might not have the same level of specialist knowledge in lean management that Excellent Consultancy Company will have. As a result, they may find it difficult to provide customized solutions that address the unique needs and difficulties of various businesses (Jing et al., 2020). Due to its focused approach and in-depth understanding of lean management principles, Excellent Consultancy Company will be in a strong competitive position and be uniquely equipped to meet the operational and efficiency-related needs of its clients with targeted and significant solutions.

Part F: Marketing Promotion and Pricing Strategy

Communication Plan

The core of Excellent Consultancy Company’s extensive communication strategy will be displaying its proficiency in lean management and its established track record of completing projects successfully for clients that increase productivity, cut waste, and promote sustainable growth. The main message will emphasize how implementing lean management can actually enhance productivity, streamline operations, and save money. The business will make use of a variety of communication tools, such as focused advertising campaigns to reach potential customers, a strong online presence via its website and social media platforms, content marketing to position itself as a thought leader, and active networking at industry events to forge beneficial connections (Demirkesen & Bayhan, 2019). Excellent Consultancy Company’s goal will be to increase brand recognition, draw in new customers, and solidify its position as an industry leader and as a trusted partner in lean management consulting by strategically using these communication methods.

Communication Plan Budget

The budget for Excellent Consultancy Company’s communication plan will gradually increase as the company grows. Through affordable digital marketing channels, including social media advertising, search engine optimization (SEO), and content marketing on its website and blog, the company will initially focus on raising brand awareness. Additionally, tailored advertising in pertinent business periodicals will provide possible exposure to industry-related potential clients (Demirkesen & Bayhan, 2019). The company will devote greater resources to in-person networking opportunities and involvement in industry conferences and events as its clientele and income expand (de Oliveira & Junior, 2019). Through these in-person meetings, Excellent Consultancy Company will be able to build contacts with potential clients, establish human ties, and demonstrate its knowledge of lean management. The company will be able to effectively reach a larger audience, boost its industry presence, and firmly establish its position as a renowned and in-demand consulting firm in the lean management field by gradually increasing the budget for the communication plan.

Pricing Strategy

The importance of a value-based pricing strategy is acknowledged by Excellent Consultancy Company in order to efficiently align its prices with the particular requirements and objectives of each customer. The business will have extensive meetings with potential clients to comprehend their unique requirements, difficulties, and goals rather than taking a one-size-fits-all technique (Cohen & Neubert, 2019). The organization will be able to customize its services to address the unique pain points of the client and provide the greatest value because of this detailed investigation.

The complexity of the project, the extent of the work, the required degree of skill, and the potential effect of the consulting services on the client’s business will all be taken into consideration when determining the price. Excellent Consultancy Company may make sure that the pricing structure is just, open, and indicative of the value it offers the client by taking these factors into account.

The company’s approach will also include competitive pricing. Excellent Consultancy Company will maintain its pricing in line with industry norms while attempting to provide a competitive edge in terms of knowledge and service quality (Cohen & Neubert, 2019). By doing this, the business will be able to better position itself in the market while highlighting the value it offers.


Cohen, B., & Neubert, M. (2019). The influence of pricing strategies on corporate valuation.
International Journal of Teaching and Case Studies,
10(2), 125.

South African Journal of Industrial Engineering,

Demirkesen, S., & Bayhan, H. G. (2019). Critical Success Factors of Lean Implementation in the Construction Industry.
IEEE Transactions on Engineering Management, 1–17.

Jing, S., Li, R., Niu, Z., & Yan, J. (2020). The application of dynamic game theory to participant’s interaction mechanisms in lean management.
Computers & Industrial Engineering,
139, 106196.

Kusrini, E., Nisa, F., & Helia, V. N. (2019). Lean Service Approach for Consulting Services Company.
International Journal of Integrated Engineering,
11(5), 189–195.

Venkat Jayanth, B., Prathap, P., Sivaraman, P., Yogesh, S., & Madhu, S. (2020). Implementation of lean manufacturing in the electronics industry.
Materials Today: Proceedings.


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