Mkt 505 Week 6 Discussion Board 1 Global Brands Please Respond

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MKT 505 WEEK 6 DISCUSSION

Discussion board 6-1. Global Brands. Please respond to the following:

1. Research to find a list of the top global brands. Select a brand and speculate on the main reasons why the rank of this brand is a top global brand.
2. Discuss a strategy that the brand should implement to prevent its strongest competitor from stealing market share.
3. Discuss the main reason why consumers purchase generic brands.
4. Name a generic branded product that you purchase and the major reason why you chose to purchase that brand over the national brand

Discussion board 6-2. Pricing Strategies/Dumping. Please respond to the following:

1. Briefly describe market skimming and provide a scenario of when it might be best used.
2. Briefly describe penetration pricing and provide a scenario of when it would be best used.
3. Briefly describe extension or ethnocentric pricing and provide a scenario of when it would be best used.
4. Briefly describe adaption or polycentric pricing and provide a scenario of when it would be best used.
5. Briefly describe geocentric pricing and provide a scenario of when it would best used.

NOTE: MORE THAN ONE ANSWER POSTED FOR EACH QUESTIONS AS A BONUS JUST CHOOSE ONE

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