Marketing report — oracle company strategy analysis

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Content 内容

1. Company Mission Comparison 企业愿景

2. PEST Analysis 宏观环境分析

3. Company Competitive Advantage Comparison 企业竞争优势

(用到Porter’s five forces model波特五力模型分析行业环境和SWOT发掘两个公司各自的竞争优势)

4. Strategy Comparison 战略分析(可细分为财务战略、市场战略等)

5. Evaluation 评价

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