Scenario: You and your partners are looking to open up a new coffee shop in Hattiesburg, MS targeting mainly college students. However, you are concerned whether there is a demand for another coffee shop in the area, and what new offerings could you and your partners provide against the local competitors. You have decided that the first step in introducing a new product and service is marketing research.
The Challenge: You will need to develop your ideas for marketing research by responding to the following questions:
Tasks to Complete: In a minimum of 250 words:
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