Student will write a case report on firm’s global marketing practices, which highlights the value of cross-cultural competence and global vision.
Details are as follows:
‘Success and Failure’ cases of McDonald’s Global Entry
McDonald’s is one of the most successful and recognizable franchises in the world.
One reason that contributes to McDonald’s huge success is its ability to operate in over 119 countries.
However, while most of McDonalds’ global entry and marketing practices are successful, it is not always the case.
In this case analysis exercise, you will analyze why and how McDonald’s succeeded in some countries while failed in others, with a special focus on how the differences in cultures shape McDonald’s marketing effort (marketing mix strategy).
Case Sources: You’ll read a case from the textbook and be required to search for relevant cases on your own to successfully complete this assignment. Following is a list of sources to find your case:
Steps in solving a case study (organize your report accordingly)
Analysis should include these sequential steps:
Format Requirement: The final report will be typed (double-spaced, Ariel 12 font, APA style, with a Works Cited page using multiple sources and will be minimum of 4 pages. Your report will be evaluated on your ability to write and ability to show cross-cultural competence.
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