Evaluate 4 | Marketing homework help

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Part I.  Evaluate the mission statement from the organization you selected for this term.  Does it meet Bryson’s description of a good mission statement?  Why or why not?  Be specific as to how they do or do not answer each of his 6 questions (number your answers to the six questions accordingly for each mission statement).  If it does NOT meet Bryson’s criteria, rewrite it go fit Bryson’s guidelines and state how your rewrite answers the questions not addressed in the original mission statement.  

Here are the six questions from the mini-lecture: 

  1.  Who are we as an organization?
  2. What are the basic political and social needs we exist to meet, or what are the basic social or political problems we exist to address?
  3.  In general, what do we do to recognize, anticipate, and respond to these needs or problems?
  4. How should we respond to our key stakeholders?
  5. What are our philosophy, values and culture?
  6. What makes us distinctive or unique, if anything? (competences). 

Part II.  Identify the formal–and informal-mandates from the organization you have chosen for the term, and tell us what they are.  What is your organization supposed to be doing?  

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