Describe the nature of your business and list the marketplace needs

The focus of your marketing plan should center on a unique company and product or service. A good start would be to reflect on your hobbies or passions; this may provide an idea for an innovative product or service that should be the foundation of your marketing plan. Essentially, you will be an entrepreneur marketing your startup company’s unique product or service.

Section 2. Company Description (complete Week 1)

This section of your marketing plan provides a high-level review of the different elements of your business. This is a kin to an extended elevator pitch and can help readers and potential investors quickly understand the goal of your business and its unique proposition. What to Include in Your Company Description

 · Describe the nature of your business and list the marketplace needs that you are trying to satisfy.

· Explain how your products and/or services meet these needs.

 · List the specific consumers, organizations or businesses that your company will serve.

 · See Appendix A, p. 57)