Case study – revitalizing a brand

Read the case study titled Revitalizing a Brand [PDF]. (attached file) Use the Internet to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study.

Develop a PowerPoint Presentation with a minimum of 14 slides. The 14-slide minimum includes the title slides and sources slides. Please note that PowerPoint slides must include detailed speaker notes.

The PowerPoint slides should include the following information:

1. A description of current marketing communication, identity, and brand position of Plaza Home Health Services.
2. A detailed SWOT analysis associated with current marketing communication, identity, and brand position of Plaza Home Health Services.
3. An assessment of  the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. A comparison of branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use five sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

Your submitted presentation should follow these formatting requirements:

• Include a cover slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover slide is included in the required number of slides.
• Sources slide(s) at the end of the presentation with five quality sources cited
• Speaker notes should be detailed and submitted with slides.
• Use clear bullet points with summary when needed. Presentation slides should be clear and concise about health services strategic marketing using proper writing mechanics.
• Use pictures, diagrams, and graphs where applicable to make your slides more appealing. Visit Pexels for free stock photos and videos you may use in your presentation.

The specific course learning outcomes associated with this assignment are:

• Determine whether a health care organization should integrate additional best practices into its branding and marketing communication strategies.