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Case Study 10.1: Open Communication at 3M Neck et al. Chapter 10

Introduction

With more than $30 billion in annual sales, and almost 100,000 employees worldwide, 3M produces products from adhesives to medical device parts to car care products. 3M has been a leader in innovation for over a century. Innovation is, after all, its slogan. Consider, though, what allows this company to sustain its pioneering attitude? The answer lies in excellent communication. As it has done with its evolving products, 3M continues to think of new ways to communicate with its employees.

Click for Unit Learning Outcomes

Directions

Following a careful review of the assigned course materials for this unit, read Case Study 10.1: Open Communication at 3M in the Neck et al. textbook. The case is in Chapter 10. Then, draft a formal academic composition in which you respond to the questions posed at the end of the reading.

The responses should reflect higher-level cognitive processing (analysis, synthesis, and evaluation). Students should consider the demands made of decision-makers, as their choices can impact stakeholders within the organization and in the external marketplace. No minimum number of references exists for this assignment, but appropriate business (no Investopedia, Wikipedia, etc.) and scholarly sources must be utilized to support the analysis. Opinion is insufficient to demonstrate a graduate-level understanding of the course materials and topics.

Submission Requirements

  • The submission will not exceed three (3) pages in length, excluding the title and references pages.
  • The essay must adhere to the APA writing style and follow conventions of American English grammar and usage
  • The final document should be prepared as a Microsoft Word file, and submitted as an attachment.

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