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Watch the following Video Case. Then, read more information about the case in the pdf linked below:
Case 1 NBA: Competing on Global Delivery With Akamai OS Streaming
NBA: Competing on Global Delivery With Akamai OS Streaming
http://www.akamai.com/html/customers/testimonials/nba.html
EMIS10_CH03_Case1_NBAStreaming.pdf
After reading the Video Case file for this module, answer both of the following questions:
1. Using Porter’s competitive forces model, analyze the NBA’s market situation. How does
the use of Akamai help the NBA compete in this market?
2. Why is it important that individual franchise owners can build, manage, and distribute on
the NBA platform their own content?
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