BUSN – AIRBUS -TOWS Matrix

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AIRBUS -TOWS Matrix

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Strength

·Strong leadership

·Innovative workforce within airbus industry

·Risk taking culture

·New emergence of technologies

Weakness

·Most of the industries are in US and Middle East

·Fuel high price for airbus

·High cost in R & D

Opportunities

·Outside Airbus industry establishment

·Understanding Customer

·Export Airbus to other countries

SO strategies

·Financial strength??

·More research and development work

·Meeting the customer requirements while production of airbuses??

WO strategies

·International expansion

·Reducing energy consumption in the airbus

Threats

·Increased completion

·Less fuel sources

ST strategies

·Capitalization

·Alliances

WT strategies

·Importing fuel from the countries of Middle East

Include some discussion of the most important strategies that emerge from the TOWS matrix.

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