True or False
The aim of the entire value delivery network is to serve target customers and create strong relationships with them. ( )
The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.( )
The macroenvironment consists of the factors close to the company that affect its ability to serve its customers, such as suppliers, customer markets, competitors, and publics.( )
A company’s marketing environment excludes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.( )
Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets( ).
Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company’s value delivery network.( )
Local publics include consumer organizations, environmental groups, minority groups, and others.( )
Business markets buy goods and services for further processing or use in their production processes.( )
Trudie Jones works for a distribution channel firm that helps several electronics companies find customers or make sales to them. Trudie works for a reseller.( )
The demographic environment is of major interest to marketers because it involves people, and people make up markets.( )
The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population.( )
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As baby boomers reach their peak earning and spending years, they become lucrative markets for financial services, travel, and entertainment.( )
The Gen Xers are increasingly displacing the lifestyles, culture, and values of the baby boomers.( )
Millennials comprise the most commercially influential group in America today( ).
Millennials represent a larger demographic segment than the baby boomers or Gen Xers.
Marketers must increasingly consider the special needs of traditional households because this segment of the population is growing more rapidly than nontraditional households.( )
The American workforce today is less white-collar than before.( )
Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.( )
Prior to the Great Recession of 2008/2009, American consumer spending was careful and restrained.( )
Environmental sustainability concerns have declined steadily over the past three decades.
The technological environment is predominantly static.( )
The introduction of new technologies is equally beneficial to all industries.( )
The popularity of cause-related marketing as a form of corporate giving is rapidly declining.
Secondary beliefs and values are less open to change than core beliefs and values.
When a company hires lobbyists to influence legislation affecting its industry, it is taking a defensive stance toward the marketing environment.( )
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