True or false
1) Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.( )Page Ref: 340
2) A company’s channel decisions directly affect the prices of its products.
( )Page Ref: 341
3) Producers use intermediaries because they create greater efficiency in making goods available to target markets.( )Page Ref: 342
4) The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.( )Page Ref: 342
5) Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.( )Page Ref: 343
6) The number of products supplied indicates the length of a channel.
( )Page Ref: 343
7) In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers. ( )Page Ref: 343
8) Horizontal conflicts are conflicts between different levels of the same channel.
( )Page Ref: 344
9) Vertical conflict occurs among firms at the same level of the channel.
( )Page Ref: 344
10) A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole. ( )Page Ref: 345
11) A non-corporate VMS integrates successive stages of production and distribution under single ownership.( )Page Ref: 346
12) In a vertical marketing system, two or more companies at one level join together to follow a new marketing opportunity. ( )Page Ref: 347
13) Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.( )Page Ref: 348
14) Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.( )Page Ref: 348-349
15) Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.
( )Page Ref: 350
16) Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible.
( )Page Ref: 351
17) Under the strategy of intensive distribution, the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.
( )Page Ref: 351
18) Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.
( )Page Ref: 353
19) As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers’ competitors.( )Page Ref: 351, 356
20) Marketing logistics involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. ( )Page Ref: 357
21) Reverse logistics refers to the moving of products and materials from suppliers to the factory.
( )Page Ref: 357
22) In contrast to distribution centers, storage warehouses are designed to move goods rather than just house them. ( )Page Ref: 359
23) Air carriers transport digital products from producer to customer via satellite, cable, phone wire, or wireless signal.( )Page Ref: 361
24) Intermodal transportation refers to the combination of two or more modes of transportation.
( )Page Ref: 361
25) Electronic data interchange (EDI) is the digital exchange of data between organizations, which primarily is transmitted via the Internet.( )Page Ref: 361
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