Find the business research report (PDF document) attached. The title is “Executive summary: Evaluation of Market Readiness for Radio Advertising Education Program for WKLM”
Once you have read it several times, then, answer the following questions:
1. With regard to the content of the report: Identify the management dilemma, question and possible research questions you consider were identified previously to conduct this research.
2. Identify the type of study (exploratory, descriptive or casual). Why?
3. The study used a lot of different variables. Mention three of them and classify them (dependent, independent, moderate, etc) as studied by you.
4. Identify the kind of measurement scale used in each question of the three surveys (I, II, III).
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