Business Plan for an Air Freight company named Marco Polo Logistics….

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Using the attached “incomplete” business plan, make a business plan following the guidelines below for an Air Freight company named Marco Polo Logistics

1. Executive Summary (written last)
2. Business Idea Form
3. S.W.O.T Analysis
4. Market Segmentation Form
5. Marketing Plan
5a. Product/Service
5b. Price
5c. Place (airport in Florida?)
5d. Promotion
6. Sales plan
7. Production/Purchase Plan
8. Operational Plan
8a. Form of business chosen and reason for the selection of the form of business.
8b. Fixed asset form
8c. Depreciation form
9. Staff recruitment plan
9a. Organisation structure
9b. Staff requirements and costs table
10. Business costs and profit plan
10a. Various business costs table
10b. Sales and costs plan
11. Cash flow plan
12. Balance sheet and Income statement

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