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In a word Document
Describe the existing business, including the type of business, industry dynamics, competitive rivalry, ( one to two paragraphs). This is original, data supported analysis.
Create the business case.
In a excel sheet.
Create a profit-and-loss statement for a 3-year period. Project revenue, stating realistic assumptions, such as growth per year, in your projections. Estimate direct costs, including capital, marketing, labor, and supply costs. This analysis is to be original and unique to the project you proposed. The projections must make sense for the proposal and the operating environment.
Use the tools of analysis learned during your MBA. As you read through the instructions – consider yourself a business consultant that is doing the analysis of a potential strategic project for the firm/organization .You kick off with a typical analysis of the organization internal environment ( SWOTT) and external environment ( Porter’s Five e Forces). You then need to complete your analysis of “fit” and provide details to senior leadership to review.
There are TWO deliverables for this assignment – a Word document and an Excel spreadsheet. Please do not combine the two deliverables. Financials should be int an Excel spreadsheet.
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