Business – Corporate culture Paper

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1. Corporate culture has been cited in the popular press and in academic literature as being an important internal environmental element in achieving a competitive advantage. Please select 3 orientations (i.e., marketing, entrepreneurial, customer) and explain how and to what extent these orientations influence
organizational performance.

2. Four corporate-level growth strategies include vertical, horizontal, concentric (related) and conglomerate (diversified). Please explain each strategy, offer a brief literature review of each including the context under which each strategy is appropriate.

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