Business 599 assignment 3

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A3-1
1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.

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2. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale for your determination.

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3. Determine five (5) ways in which pursuing a multi business model based on diversification may increase profitability for the company. Provide at least two (2) examples of such use of a multi business model from industry to support the rationale.

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4. Recommend one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Justify the recommendation.

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5. Speculate on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Analyze the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.

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6. 3 references (or number in the assignment)

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7. Writing Mechanics, Grammar, and Formatting

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8. Appropriate use of APA in-text citations and reference section

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9. Information Literacy/Integration of Sources

Paper must have Introduction and Conclusion and APA Format with References. Need an Original Paper last paper I purchased was not original it was plagiarized. Original Paper Only Please!!!!

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