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review next week’s assignment to complete this week’s assignment:
Create a strategy map for the Ajo Medical Center as described in the discussion preparation this week.
For the discussion, share an image of your strategy map or a description of what you created and provide rationale for why you arranged the strategy map as you did. Discuss whether you found the process of creating a strategy map helpful. Why or why not? Is this something you will use in your role in health care? Explain why you will or will not use this process.
Reference links: https://www.lucidchart.com/blog/strategy-mapping-example
Assignment from last week for reference:
You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona. There is one other hospital in town, but it is 67.3 miles from the center of town, making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.
As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.
The CEO of AMC has asked you to create a 4–6 page proposal in which you provide a competitive marketing entry strategy and a communication strategy and suggest marketing research tools for the new hospital.Your proposal should include the following items:
Keep in mind that this proposal is for the CEO, so the proposal should also:
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