APU MKTG407 case study 2

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Read Case 2-1 Munich Re—Terrorism-Related Risk Management and Ecological Issues and answer the following questions in an essay format.
1. Address the political risk signals that bring about terrorist actions. How can companies reduce their likelihood of becoming victims of terrorism? 2. Address the changes to the Munich Re marketing mix as a result of the September 11 terrorist attacks. 3. How is Munich Re an innovator when it comes to the coverage of environmental risk?
Your answers must include content and cite reference materials where appropriate. To assist in this requirement, a good rule of thumb is that each answer should be approximately 200 to 250 words in length.

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