APU BUSN 100 Week Two Quiz 2014

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Question 1 of 10

0.0/ 10.0 Points

1. Models are_____

A.Hired to represent an organization

B.Are things we are not familiar with

C.Business construction projects

D.Representations of things in the real world

Question 2 of 10

0.0/ 10.0 Points

The value proposition is_____

A.Used to price a product

B.Consumer perception of something superior to the competition

C.Negotiated during the sales process

D.Not a reliable resource

Question 3 of 10

10.0/ 10.0 Points

Which of the following is not a target audience

A.Generation X

B.Anyone who likes ice cream

C.Senior citizens

D.College students

Question 4 of 10

10.0/ 10.0 Points

The strategy is the design of a business model

True

False

Question 5 of 10

10.0/ 10.0 Points

A model must have the following pre-requisites in order to implement and test it

A.A company owner, sound budget, leader, human resources, customers

B.A company owner, sound budget, suppliers, human resources, training

C.A company owner, leader, human resources, training

D.A company owner, sound budget, leader, human resources, training

Question 6 of 10

10.0/ 10.0 Points

The marketing model is based on the premise that consumers buy products more than solutions

True

False

Question 7 of 10

0.0/ 10.0 Points

The Value Chain Model addresses how value is created for the business

True

False

Question 8 of 10

10.0/ 10.0 Points

The Marketing Mix is comprise of

A.Perception, prediction, perfection, promotion

B. Product, price, promotion and placement

C.Customer, cost, communication, convenience

D. Product, perception, price, promotion

Question 9 of 10

10.0/ 10.0 Points

The primary activities in the value chain are

A.inbound logistics, outbound logistics, marketing and sales, and service

B.outbound logistics, operations, marketing and sales, and service

C. inbound logistics, operations, outbound logistics, and service.

D.inbound logistics, operations, outbound logistics, marketing and sales, and service

Question 10 of 10

0.0/ 10.0 Points

Companies can succeed without a business model

True

False

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